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Start planning your SaaS business strategy now

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Looking to launch a new SaaS business in the New Year? Want to take your company to the next level? Then you need to start making headway now. Businesses are going from strength to strength thanks to timely investments. If you want to be one of them, then you need to implement these vital steps to make sure your SME is a success.

Digital Details

If you aren’t already using a digital marketing agency, then now is the time to find one. Experts in their field, digital agencies can offer you valuable insight as to how best to market your services to your target audience. They will also be able to implement SEO strategies to help your website rank up.

Superior SaaS

Off-the-shelf packages are fine to launch a fledgling business, however tailoring your software means that you will really stand out from the crowd. Trends predict that businesses will further adapt to the modern customer, so speak to developers to see how they can take your software as a service (SaaS) up a gear.

Customer Confidence

You need to provide a seamless service from start to finish, so ironing out the kinks in software development now means that you will protect client satisfaction further down the road. Regular reviews and surveys help you to discover exactly what is it is that the customer needs and how you can meet it. Once established, you can then discuss your software needs in depth with your developers / providers to make sure it does everything you need it too.

Investors Interest

To take your business further, you may require investors, who in turn will require protection on their investment. For investor and client peace of mind, use SaaS escrow. This proactive, three-way agreement guarantees continuous access to your cloud-based software in the event that your vendors servers go out of business. AccessAssure is designed for businesses dependent on SaaS, and offers up to three months continuity of service until a new host/provider can be found. For more information on protecting your software access should your providers cease trading, call 0800 456 1115.

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